Make a Name for Yourself: 8 Steps Every Woman Needs to Create a Personal Brand Strategy for Success

A marketing consultant for Web sites and television networks, Roffer applies the principles of brand-building to the popular self-help imperative to create a personal mission statement in this up-to-the minute career strategy guide. Branding for people is about finding your big idea, the core you, and putting it out in the universe to fulfill itself, she says, citing Oprah, Martha Stewart and Madonna as examples of women whose professional brand name is immediately recognizable and definable, and the cornerstone of their success. By breaking branding into eight steps (such as dig deep to unearth who you are; go after your target audience with a vengeance; and recruit a squad of brand cheerleaders), Roffer clearly guides her readers through the same process and exercises she uses in developing marketing identities for her clients. Whether a womans goal is to scale the corporate ladder or to launch her own business, Roffers lessons on developing a thick skin, creating a no-fear zone, handling professional jealousy (never play the victim in business) and having a professional coach or mentor will resonate. Agent, Barbara Lowenstein. (Jan. 2) Copyright 2000 Reed Business Information, Inc. --This text refers to the  edition.

How To Take Control of Your Own Life: A Self-Help Guide to Starting Your Own Business

As the author of 20 books and several empowerment articles, Cathy Harris is highly regarded as an expert in her field and many other areas including family and community empowerment, health, youth and adult entrepreneurship, writing/publishing, workplace discrimination, whistleblowing, domestic and international traveling, politics, law enforcement, car buying and selling for women, media, beauty, aging/retirement, etc. She is known as a woman in the business of uplifting and empowering her community. Her books and articles are full of content-rich material to help anyone get back into the driver's seat in this fallen economy.

Persuadable: How Great Leaders Change Their Minds to Change the World

“Al Pittampalli is leading a new generation of big thinkers. He’s willing to show us what works, and he does it with flair and generosity. Read this book and share it. Hurry.” (Seth Godin, Author of Your Turn)“The benefits of persuadability have long been underappreciated. No more, not after this compelling and well-informed account of when and how to change our minds most productively.” (Robert B. Cialdini, author of INFLUENCE)“In a complex decision-making environment, staying the course can often mean marching toward oblivion. That’s why PERSUADABLE is so refreshing. This terrific book is full of captivating stories and convincing research about the value of changing your mind, along with lessons that help you become a more effective leader.” (Daniel H. Pink, author of TO SELL IS HUMAN and DRIVE)